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our mission

high performances cosmetic products

Mowan’s mission is to be faithful to the real needs of the current hairdressing market, to provide the tools that can improve the efficiency and effectiveness of each service while freeing quality time for clients to choose how to invest it; whether it be for other services or more productive and pleasurable personal time.

Abstract Marbles

our creed

time can change, everything

This is the belief that guides our every action.

It is the guideline that propels us towards new frontiers in formulation.

It is our promise to you that times change and we are willing to change with them.
Are you ready to make the change with us?

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our mission

When one is born into an industry, we filled with its very essence. It is as if fate has directed our path and we must simply heeds its calling and follow.
When their ancestors began the pace of the clientele was more relaxed and the salon was a meeting place where people went to take care of their hair but also to meet, speak and listen.

Over the years the salon vibe changed: customers were in more of a hurry, they wanted peace and quiet rather than gossip, and they demanded a professional approach more than a confidant. Although the clients needs and desires changed the procedures around technical services remained almost unaltered.

Sure the quality of the products and the stylists technical know had made giant leaps forward, but the service time remained unchanged, until one day a new technology presented itself on the market with ways to shorten processing time, but even here there was a price to be paid, it was still to the detriment of a qualitative service, and the industry remained skeptical.

After many years of incessant research, Mowan presented a real and valid answer: Megix|10. A color that effectively reduced the processing time, not because it was more aggressive but because it was more chemically efficient. So simple and so revolutionary, they themselves were surprised by the results.

Today Megix|10 is the pioneer in hair color forging a new road for maximum efficiency coloring in the shortest possible time. The dermatologically tested formula leads the way for all the Mowan range: every product with the intention to make each salon service more efficient in terms of outcome and time necessary for execution.

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our vision

Imagine an industry where the client feels the desire to care for her hair, where lengthy and drawn out service times are long gone, where taking care of one’s beauty is a pleasure, and time flies, where the results are so extraordinary that the client can’t stop smiling. It is our vision and we move towards it every day

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